What is Strategic Planning?
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains an important aspect of strategic management. It is executed by strategic planners or strategists, who involve many parties and research sources in their analysis of the organization and its relationship to the environment in which it competes.
Strategy has many definitions, but generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be planned (intended) or can be observed as a pattern of activity (emergent) as the organization adapts to its environment.
How we can help:
We can help you clarify your vision and mission, and reach your goals. . A strategic marketing plan is the road map of your future direction.
We'll help design your strategic plan to anticipate and plan for change. We'll help you to consider your plan a living document - anticipating, planning for, and welcoming change in your business and industry - minimizing the chance that you'll be caught off-guard!
Decision making can be difficult - we help you to clarify your vision, mission and goals, using them as a template to make business decisions that are in line with the direction you define.
We will facilitate meetings, conduct research, identify requirements and gather the necessary data to help you develop the best strategic plan for you. We will be working with you every step of the way to make sure your strategic plan fits your vision, and is easy to implement.